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Author > Ignacio Torres & Cynthia Alfaro
Medium ········· Digital, Photography
Published ······ October 2019
Language ······· Business

CR Mouthguards®
After busting all of my teeth this one time and paying many many dollars in repairs thereafter - I decided I wanted to get a mouthguard to feel more at ease when playing sports. Looking for options online, I found this technology oversees that seemed very reliable, had outstanding reviews throughout but was not available in my country.

This was an unoccupied niche that became an opportunity for me to test some marketing ideas with a venture that wasn´t artistically compromising, the objective was just to sell an object and I could have some fun with it. 

For this project, we decided to create a company around the offer of an item that was not art related but function oriented.  Though design-wise, this new project involved primarily product photography, postproduction and social media marketing. The operation needed to remain practically cost-free and there was no budget for publicity. You could call it guerilla entrepreneurship.

4,000 units were sold from October 2019 to October 2022. ROI was 275% in average. This is an on-going project and a second round of inventory is coming soon but you can still visit our IG profile and get one of the last units!  

2022 — Lindora, San Jose, CR.